Hitachi
Xuba creates a big visual statement for Hitachi at Aimex
Aimex is the major mining industry expo, held every four years in Sydney at Homebushi. Hitachi wanted to make a big statement and hired Xuba to design and create a striking display. The central element was a large 2 storey cube, based on the "H" in the Hitachi logo. The upstairs area of the H was designed to be a café and an office. Downstairs was a large display area featuring items of Hitachi Construction Machinery equipment and a group of touchscreens. Xuba commissioned Powertech, a very experienced construction company, to build the stand. The Powertech team of Mike Naprta and Peter Card, were fast, efficient, great on detail and a pleasure to work with. The Hitachi Display was the stand out display of the show and helped maintain Hitachi's reputation for reliability and dependability.