Xuba designs a new promotional product for the die-hard footy fans

 

Top Gear is Australia's leading manufacturer of die-cast model vehicles, specialising in Australian cars from 1948 to 1980, under the brand name Trax. For many years, they have been selling to an established customer base of loyal collectors who see, in the Trax models, visions of their younger years. With a view to break into new markets, Top Gear has launched a number of new product lines. The latest of these is the Footy Racer. Top Gear, under the stewardship of the irrepressible Frank Tregellas, commissioned Xuba to develop the look for this new product, and create the club graphics, packaging and display booths to promote this great idea.